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Why Choose a Certified Financial Planner Licensee?

Within the financial Services industry there are a wide range of planners and advisors and salesmen with diverse professional backgrounds, experience, etc. By choosing a planner that has achieved the CFP designation, a client is assured of at least a minimum level of competence and education. Specific requirements for CFP licensees include the following:

Education

CFP Practitioners develop practical financial planning knowledge by completing a comprehensive course of study at a college or university offering a financial planing curriculum, including over 90 educational institutions registered with the Certified Financial Planner Board of Standards (CFP Board).

This education also extends to continuing education. Once certified, CFP Practitioners are required to maintain their technical competence and fulfill ethical obligations. Every two years, CFP Practitioners must complete a minimum of 30 hours of continuing education with 2 hours devoted to the CFP Board's Code of Ethics in order to stay current with developments in the financial planning profession and to better serve their clients.

Examination

CFP Practitioners must pass a comprehensive two-day, 10-hour CFP Certification Examination that tests their ability to apply their financial planning knowledge in an integrated format. Based on regularly updated research of what planners do, the CFP Board's exam covers the financial planning process, tax planning, employee benefits and retirement planning, estate planing, investment management and insurance.

Experience

CFP Practitioners must have a minimum of three years experience counseling clients on financial planning prior to earning the CFP marks. This means these planners have financial counseling skills in addition to financial planning knowledge

Ethics

CFP Practitioners agree to abide by a strict code of professional conduct, known as the CFP Board's Code of Ethics and Professional Responsibility, that sets forth their ethical responsibilities to the public, clients and to employers

By abiding to this Code of Ethics, CFP Practitioners agree to act fairly and diligently when providing financial planning advice and service, and to put the client's interest first. This Code also states that CFP Practitioners will act with integrity, offering objective services based on the client's needs. All practitioners are also required to provide the client with information about compensation sources and potential conflicts of interest in writing. In addition, CFP Practitioners must keep personal details obtained while working with clients confidential

CFP Marks in the News

As more and more families and individuals, professionals and the media have become aware of the significance of the CFP marks, many financial publications have encouraged families and individuals to work with a CFP licensed individual when choosing to work with a financial professional. Below are a few recent excerpts from various financial publications.

One indication of a planner's basic proficiency is the CERTIFIED FINANCIAL PLANNER (certification). This assures you that the person has passed a comprehensive exam and kept abreast of the field with ongoing coursework."
Tracey Longo Mutual Funds September 2002

"Most advisers on our list carry the CERTIFIED FINANCIAL PLANNER [certification] ..."
Melissa Phipps "The 250 Best Financial Advisers," Worth Magazine August 2002

"The CERTIFIED FINANCIAL PLANNER (certification) is the most recognized and prestigious in the field. It's also one of the few that many consumers look for when picking an adviser. The CFP (certification) often makes the difference between nearly instant trust and reservation, between retention or loss of a client."
Jana Tchinkova Ticker, May 2002

"Anyone can pass out a business card that says 'financial planner', 'financial adviser' or 'retirement specialist'. You want the card to say CFP, meaning CERTIFIED FINANCIAL PLANNER. CFP (licensees) have passed a rigourous course that covers all aspects of personal finance. They're also required to keep their education up to date."
Jane Bryant Quinn

"Nonetheless, investors should understand that the most respected credential is the CFP designation, for CERTIFIED FINANCIAL PLANNER (licensee)."
James J. Eccleston, Chicago Daily Law Bulletin, January 19, 2000

"(The) CFP (mark) is widely considered the gold standard for those who give financial advice."
Sandra Block, USA Today, October 8, 1999

"(The) CFP (mark) is the leading industry designation for financial planners. Ultimately, it will be the one standard recognized around the world."
Rob Innes, The London Free Press (Canada), June 10, 1999

"Skip a broker. A CFP (licensee) is more likely to take a strategic perspective towards helping you and your partner plan the kind of retirement life you want together."
Richard Koonce, Training & Development, June 1998

 

 

 

 

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